7 Puzzle Pieces Brand Audit Survey

The 7 Puzzle Pieces of Your Brand Audit Survey

By Ruth Klein — Brand Strategist, Visibility Expert, & Host of The Book Club with Ruth Klein

As an author, your book is just the beginning.

It’s your thought leadership that gets you on stages, featured on TV, and seen as the expert you truly are.

Let’s make sure your brand reflects the depth of your message—clearly, confidently, and with soul-aligned strategy.

You’ll receive personalized insights in a private Brand Momentum Call with Ruth Klein

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Choose the option that best reflects where you are TODAY for each area of your brand.

MESSAGING CLARITY

How clear and consistent is your brand’s core message across platforms (website, bio, social, speech, interviews)? *

It’s crystal clear and connects instantly with my audience.

I have a general idea, but it changes depending on the platform.

I struggle to explain what I do in a way that grabs attention.

VISUAL IDENTITY

Does your visual brand (colors, fonts, photos, style) reflect your expertise and ideal client? *

Yes, it aligns perfectly with my message and attracts my premium audience.

It looks okay but doesn’t feel like “me” anymore.

I’ve outgrown my brand visuals—they need a serious update.

POSITIONING & DIFFERENTIATION

Are you positioned as a go-to expert in your industry or niche? *

Yes, I’m seen as a unique authority with my own method, message, or category.

I’m credible, but I blend in with others in my field.

I’m not sure people know what makes me different.

OFFER SUITE

Do you have signature offers that reflect your premium expertise and are ready to scale? *

Yes, my offers are packaged to deliver transformation and high value.

I have offers, but they’re not optimized for scale or aligned with my current brand.

I’m still unclear what my signature offer should be.

AUDIENCE ALIGNMENT

Are you reaching and resonating with your next-level client or customer? *

Yes, my content speaks directly to the right audience and they are responding.

I get some engagement, but I’m not attracting the caliber of client I want.

I feel like I’m talking to the wrong people—or no one at all.

MEDIA & VISIBILITY READINESS

If a producer or editor saw your digital presence, would they know you’re media-ready? *

Yes, I have media assets, interviews, and a clear media angle.

I have some press or speaking experience but no clear strategy.

I don’t feel visible or prepared for media at all.

MOMENTUM PATHWAY

Do you have a consistent, aligned visibility and content strategy to drive business growth? *

Yes, I have a clear strategy and I show up regularly.

I create content when I can, but there’s no real plan behind it.

’m not consistent and struggle with visibility or staying top of mind.

10X Your Visibility and Influence as an Author by Positioning Yourself as the Trusted Expert Everyone Turns To

The 7 Puzzle Pieces of Your Soul-Aligned Brand Audit

By Ruth Klein:

ThoughtLeadership Strategist

Author of 7 bestselling books
Host of the New TV show, “The Book

Club with Ruth Klein”

Created specifically for authors, speakers, and visionary entrepreneurs, this free brand audit is designed to reveal where you’re stuck in your visibility, positioning, and momentum...
and what to shift next.