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Done For You User Generated Content That Converts
Performance User Generated Content (pUGC) are ad creatives designed to convert a click into a customer with max ROAS, AOV and LTV.
More Ad Creatives
Get 64+ launch ready ad creatives a month
More ROAS
Increase return on ad spend by 20% or more
More Revenue
Find new, highly profitable ads for your brand
Introducing Performance UGC (pUGC)
Standard UGC content not profitable anymore? The answer is Performance User Generated Content (pUGC). Our done-for-you pUGC program is designed to maximize return on ad spend (ROAS), average order value (AOV) and lifetime value (LTV) with every click.
Average client finds a new winning ad with an average of 20% increase in ROAS!
Here is how this program works (in partnership with your team):
pUGC Strategy
Define what success of the program is for your brand.
Scripting
Ad Pros ideates and write scripts with the right messaging for your offer(s).
Creator Recruitment
We source creators who fit your customer profile (or brand preferences).
Creator Management
Our team manages communication and feedback with creators.
Review + Approval
Assets must get approved internally and by your team as the brand.
Creative Development
Post production converts raw assets to high performing UGC ads.
Launch And Repeat
Assets come ready to launch for your media buying team. And then repeat the process to find more winning ads for your brand!
Complete Creative Control With pUGC
When brands think of user generated content, they think it’s not predictable, complex, time consuming and difficult to manage. We believe pUGC is the answer. Here’s why:
Traditional UGC
No control of person content
No control of scripting
No control of messaging
No control of angles of photos
No control of angles of videos
No control of lighting
No control of mic quality
No control of opening hooks
No control of b-roll
Performance UGC
Control of person content
Control of scripting
Control of messaging
Control on angles of photos
Control on angles of videos
Control on lighting
Control on mic quality
Control of opening hooks
Control of b-roll
The Ultimate pUGC Difference
Just because an asset looks user generated doesn’t mean it’s going to convert. Here’s what it takes for a pUGC asset to convert:
The Right Creator For Your Brand
Ad Pros taps into a network of 100s of creators who can speak directly to your dream customers!
Video Type
Ad Pros chooses the type of video(s) to create for your brand. After analyzing thousands of ads, we match the video type to your offer and dream customer.
Messaging
Creators follow the exact talking points and script to emphasize for thumb stopping creative.
Visual and Audio Hooks
What your dream customers sees and hears in the first 3 seconds is the difference between a losing ad vs a winning ad.
Edits
Post production editing takes pUGC to the next level! From transitions, video effects, audio effects, animations and more to get more out of every ad.
Getting Started With pUGC
Performance User Generated Content (pUGC) is designed to convert a click into a very profitable customer. With pUGC, maximize return on ad spend (ROAS), average order value (AOV) and lifetime value (LTV).
BRONZE
4 Concepts
4 Hooks/Concepts
16 Assets/Month
2 Creators
$125/video
$2000/MONTH
SILVER
8 Concepts
4 Hooks/Concepts
32 Assets/Month
4 Creators
$125/video
$4000/MONTH
GOLD
16 Concepts
4 Hooks/Concepts
64 Assets/Month
4 Creators
$125/video
$8000/MONTH
All programs include: creative strategy, creative analysis and scripting.
No contracts, no commitment, no pressure.
Book A Call
Still have questions about the Performance UGC program? Book a call below
Frequently Asked Questions
What Is A Concept?
A concept is an idea for an ad creative. It can include (but not limited to): the video type, creator, script / messaging, video editing and visual / audio hooks.
What Am I Responsible For As The Brand?
As the creative or media buying team, you are responsible for giving feedback with strategy, creative approvals and ad performance. That’s it! We do the rest.
How Long Does It Take For Me To Receive New Ads?
From start to finish, it takes 3-4 weeks. After the onboarding process, it takes time to recruit the creator, send the product and give the creator sufficient time to record videos.
Does Ad Pros Manage Creators?
Absolutely! You don’t have to deal with recruitment, onboarding, project management, feedback, follow up, legal or payments. 100% done for you.
Do You Manage Ads?
Ad management isn’t included in the core packages. Ad Pros manages millions of dollars a month on 9 ad platforms. Apply here for agency services.