Stop Avoiding.
Start Leading.
Right now, your leaders are dodging conversations that matter.
Performance issues go unaddressed.
Team tension rises.
Small problems quietly become big, expensive ones.
And here’s the kicker: every day these conversations are avoided, your people pay the price. You lose trust, talent, and time you’ll never get back.
What Leaders Fear
(but rarely say out loud)
“What if I lose a good person?”
“What if it blows up and I have to step in?”..
“What if I make it worse?”
The truth? Avoidance doesn’t protect anyone.
It compounds stress, escalates issues, and erodes culture.
The Promise of Growth Conversations
Leaders tackle issues early, saving time, money, and culture.
Leaders stop dreading tough conversations and start building trust.
Growth Conversations turns fear into confidence. Stress into clarity. Avoidance into action.
Stop avoiding. Start leading.
Why this matters
Avoidance compounds issues.
Small problems left unaddressed become performance breakdowns, grievances, or costly turnover.
Leaders know this, but fear, discomfort, or lack of skill often stops them from acting.
Conversational capability is a trainable leadership muscle.
With the right framework and practice, tough conversations become growth conversations. Clear, purposeful, and confidence-building.
That shift doesn’t just save time and money; it builds trust, strengthens culture, and creates leaders people want to follow.
The Journey
You’ll walk away from this program with:
A proven framework to approach any tough conversation with clarity and confidence.
Tools to reduce stress and increase trust when issues arise.
Practical skills for framing, practising, and reflecting on growth conversations.
A mindset shift: from fearing conflict to seeing it as an opportunity for growth.
What’s Included
Full day interactive workshop where leaders learn the Growth Conversations framework and practise in real scenarios.
Practical tools and templates to structure conversations and keep them on track.
Safe, guided practice with coaching and feedback to build conversational “muscle.”
Follow-up coaching to help leaders embed learning and apply it in real workplace conversations.
This program is ideal for you if:
You lead people and know you’re avoiding conversations that matter.
You want to build a culture where feedback is normal, safe, and constructive.
You’ve seen performance, engagement, or trust dip because of unspoken issues.
You’re ready to equip your managers with a practical, repeatable skillset.
This program is not ideal for you if:
You believe conflict will sort itself out if ignored.
You’re looking for a “one-off” training day with no practice or application.
You don’t want to invest in your managers’ growth or culture.
The Model: Building Conversational Muscle
Step 1: Awareness & Framework
Understand avoidance patterns, recognise fears, and learn a simple framework for approaching any conversation.
Step 2: Practice & Reflection
Build conversational “muscle” through safe practice, coaching, and reflection.
Step 3: Action & Confidence
Apply skills in real workplace conversations and embed rhythms for ongoing growth.
Testimonials
Within weeks, our leaders were clearer, faster and more aligned. Justine gave us a shared language and the rhythm to keep it.
Coaching with Justine is a relief and a reset. She makes the complex simple and turns tough conversations into momentum.
MEET THE FOUNDER & CEO
Hey, I'm Justine!
I’m Justine Maree Cox, a leadership expert who works with CEOs, General Managers and HR leaders to grow confident, connected managers who can truly lead.
Over my career, I’ve led operations teams of up to 450 people, chaired national boards, and partnered with organisations across financial services, health, and community, and professional services sectors. I know the cost of avoidance, because I’ve lived it. I also know the transformation that comes when leaders learn how to have conversations that matter.
Today, I coach leaders to build cultures anchored in trust, accountability, and human connection. My philosophy is simple: trust and relationships are the real ROI. When leaders create the right environment, people thrive, and performance follows.
With strength and kindness,
Justine Maree Cox
