What Makes a Good Coach?
Skills Needed in an Ever-Changing Industry
You will gain:
Core qualities mastery
Flexible, tech-savvy strategies
Emotional intelligence focus
Future coaching trends
Webinar Outline: "What Makes a Good Coach? Skills Needed in an Ever- Changing Industry"
Objective: To explore the essential skills and qualities that make an effective coach, particularly in today’s dynamic and evolving industry landscape. The webinar will equip coaches with the necessary tools to stay relevant, ethical, and impactful in their practice.
Dr. Zeina Ghossoub, MCC, CWC, ACTC
About
Dr. Zeina Ghossoub El-Aswad is a globally renowned wellness and leadership coach with over 25 years of experience in coaching and 30+ years in wellness. As the Founder & CEO of VieSaine (a leading wellness center in Beirut) and Co-Founder & Chief Wellness Officer of Vital Signs Vital Skills in Houston, Texas, she specializes in maximizing executive wellness and leadership potential in the healthcare industry.
➢ ICF Founding President – Lebanon Chapter
➢ EQi and MBTI Certified Trainer
➢ Certified LEGO® SERIOUS PLAY® Facilitator
➢ NLP Practitioner & Certified Team Coach
➢ Clinical Dietitian & University Lecturer
➢ Faculty Member – College of ➢ Executive Coaching, California
➢ Best-Selling Co-Author & Media Expert
Dr. Zeina’s unique approach blends scientific wellness principles with leadership strategies, empowering individuals to achieve peak performance and holistic well-being.
Coaching and Leadership Certifications:
Certified MeetYourself Axon Level 1 - 2025
Certified Neuroscience and Relationship Trauma coach - 2025
Advanced Certification in Team Coaching – Certified 2024
Neuroscience, Consciousness, and Transformational Coaching Certification – 2024
Breakthrough Coaching Master-Level Education – 2024
Advanced LEGO® SERIOUS PLAY® Training – 2023
Timeline Therapy Certification – 2023
NLP Practitioner Certification – 2023
Hypnosis Certification – 2023
Certificate in Team Coaching – 2023
Certificate in Creating Wellbeing for Workplaces – 2023
Certified Team Coaching (GTCI) – 2021
Certified Team Emotional and Social Intelligence (TESI) – 2021
Academic Degrees and Specialized Certifications:
PhD in Human Behavior and Counseling – Capella University, 2016
Certified Wellness Coach – American College of Sports Medicine, 2013
Emotional Intelligence (EQ) and EQ 360 Certified – 2013
MBTI Personality Testing Certified – 2009
International Coach Federation (ICF) Accredited – 2009–present
Professional Certified Coach – College of Executive Coaching, 2006–present
Nutrition and Academic Education:
PhD Student in Nutrition – Drexel University, 1999–2001
Master’s in Clinical Nutrition and Dietetics – American University of Beirut (AUB), 1997
Bachelor’s in Nutrition and Food Sciences – American University of Beirut (AUB)
Dr. Oyejoke Coker, PHD, PCC
About
Dr Coker, A globally acclaimed professional and psychologist; seasoned executive coach, coach trainer, mentor coach with deep experience in designing and implementing strategic corporate programs, large scale talent and development programs for global organizations.
She combines extensive C-suite and corporate board level experience in globally listed companies with strong organizational psychology principles to craft bespoke interventions that drive sustainable change and transformational growth. With a proven track record of tri-continental success in driving business development, improving organizational, developing high-performing teams and personal effectiveness, , she is passionate about helping organizations and leaders achieve their goals.
She brings a unique blend of practical expertise and scientific rigor to her work as a coach educator. Her strong educational background includes a Ph.D. in Applied Psychology from Fielding Graduate University, an MBA from Cranfield University (UK), MS in Psychology, from Arizona State University, and a bachelor’s in industrial relations and Personnel Management.
In addition to her corporate strategy and coaching work, she leverages her experience in higher education instructional design, to craft impactful experiential learning and development programs. These immersive, research-informed learning experiences foster deep reflection, lasting behavioral change, and leadership growth across diverse learner groups.
She currently serves as the Director Programs and Professional Development on the Board of at the ICF Houston Chapter
Her areas of expertise include:
Mentor coaching
Coach training
Executive coaching
Team coaching
Instructional design of experiential learning programs
Organizational effectiveness
In a Snapshot:
Emotional Intelligence (EQ) and EQ 360 Certified
International Coach Federation (ICF) Accredited – present
PhD Applied Psychology, Fielding Graduate University
International Coaching Federation (ICF) Accredited Professional Certified Coach (PCC) 2022 to [present
Positive Psychology Based Health & Well Being Coach (NBHWC Approved Program)
Focus Project Coach for the Mandela Washington Fellowship for Young African Leaders 2025
Emotional Intelligence (EQ) and EQ 360 Certified Assessor 2024
MBA Cranfield University (UK)
Life member Psi Chi – The International Honor Society in Psychology
Published Author Gratitude’s Impact on Workplace Outcomes (Job Satisfaction, Employe Commitment, Employee Engagement, Organizational Citizenship Behavior and Overall Affect in the Workplace) ( ProQuest)
Co- Author Culture of Gratitude (CoG) Psychological Assessment Tool (Coker & Reilly, 2023)
Co Author, APA Conference Presentation on Psychological Impact of Severe Weather Exposure
Coaching Certification
International Coaching Federation (ICF) Accredited Professional Certified Coach (PCC) 2022 to [present]
Positive Psychology Based Health & Well Being Coach (NBHWC Approved Program) Emotional Intelligence (EQ) and EQ 360 Certified Assessor 2024
Licensed NLP Coach Trainer ( Dr. Richard Bandler)
Licensed NLP Trainer (Dr. Richard Bandler)
Licensed Master practitioner of NLP (Dr. Richard Bandler)
Advanced Certified Personal and Executive Coach (CEC)
Certified new Code NLP Practitioner (John Grinder, 2016)
The Foundations of Good Coaching
Key Points:
Defining Coaching:
➢ What coaching is and how it differs from mentoring, therapy, and consulting.
➢ The importance of focusing on the client’s personal and professional development.
Core Competencies:
➢ Overview of essential coaching competencies like active listening, powerful questioning, and creating a client-centered focus.
➢ The role of self-awareness and emotional intelligence in building effective coaching relationships.
Skills for Coaching in a Changing Industry
Key Points:
Adaptability and Flexibility:
➢ How the ability to pivot and adapt in a fast-changing business world is critical for success.
➢ Strategies for staying flexible in coaching methods and tools.
Technological Fluency:
➢ Embracing technology in coaching (e.g., virtual coaching, AI tools).
➢ Using digital platforms to enhance communication and productivity.
Insights on Self-Reflection, Ethics, and Client Focus
Key Points:
The Role of Self-Reflection in Coaching:
➢ Highlight how self-reflection is critical for a coach's development,
ensuring alignment with best practices and personal growth.
Professional Ethics and Standards:
➢ Discuss the importance of ethical practices, including confidentiality, boundary setting, and respecting the client’s autonomy.
➢ Using digital platforms to enhance communication and productivity.
Developing a Client-Centered Approach:
➢ Emphasize the significance of focusing on the client’s goals and outcomes
over the coach’s perspective, which ensures more effective and
personalized coaching.
➢ Using digital platforms to enhance communication and productivity.
Developing a Client-Centered Approach:
➢ Emphasize the significance of focusing on the client’s goals and outcomes
over the coach’s perspective, which ensures more effective and
personalized coaching.
Commitment to Certification and Learning:
➢ Encourage the pursuit of certifications and ongoing professional
development to maintain high standards in the coaching landscape.
Emotional Intelligence and Empathy in Coaching
Key Points:
Emotional Intelligence (EI):
➢ The role of EI in building strong client relationships and driving personal
transformation.
Empathy as a Leadership Skill:
➢ How empathy enhances trust and communication between coach and
client.
➢ Methods to cultivate empathy in coaching sessions.
➢ Discuss Tools that can be used
Future of Coaching: Trends and Opportunities
Key Points:
Industry Trends:
➢ Current and future trends in coaching (e.g., group coaching, wellness
coaching, team coaching).
AI in Coaching:
➢ AI-Powered Tools for Coaches: Discuss the rise of AI-based platforms
that help coaches track client progress, analyze emotional states through
sentiment analysis, and automate routine tasks (like scheduling or client
reminders).
➢ Personalization with AI: How AI-driven insights allow for more
personalized coaching by providing data-driven assessments on client
behaviors, preferences, and progress.
➢ Ethical Considerations: Address potential challenges, such as
maintaining the human touch in coaching and ensuring data privacy and
ethical use of AI in coaching practices.
Niche Coaching:
➢ The rise of niche coaching areas like mental health, well-being, diversity,
and inclusion.
Opportunities for Coaches:
➢ How coaches can capitalize on emerging areas of demand and expand
their services.
Forecasting the Future:
➢ What the coaching industry might look like in the next 5–10 years, with
AI enhancing both the precision and reach of coaching, offering coaches
opportunities to scale their services while focusing on human-centered
interactions.
Q&A Session
Key Points:
➢ Open floor for questions from attendees.
➢ Encourage interaction and provide specific advice to attendees.
Join Our Webinar!
What Makes a Good Coach?
Skills Needed in an Ever-Changing Industry
This interactive webinar will explore the skills every coach needs to succeed in today's fast-paced world—from mastering empathy and emotional intelligence to embracing the latest tech tools and trends.
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