Get you an extra 30% or more in revenue without you having to spend more on ads… by increasing your email deliverability, which raises open rates significantly. This allows every email to be seen by more people. And when your emails are good, those who see them buy. More people seeing more good emails means more revenue w/o ad spend. We’ll get all your main email flows (welcome series, new customer flow, abandoned cart, browse abandon, sunset, etc. etc…) performing at KPI so we don’t let captured visitors fall through the cracks. This helps us create cash on autopilot. We also leverage customer data to put together automated, data-driven upsell & cross-sell flows to squeeze more juice out of customers, raise LTV, and create an amazing customer experience by giving them the most relevant things that they love buying – exactly when they want them the most. AND… we lay out your email calendar for the year and provide you with predictable revenue forecasts, so you get an excellent picture of the economics of your business at all times. 

We prefer a mix of design and text heavy emails. But no matter what - we follow the data and what performs best with your list. If we use 10 graphic-heavy emails, and 10 text-heavy emails and the text-heavy wins 9/10 times, it’s clear that text does better. Only a psychopath would keep using graphic-heavy emails that clearly aren’t as effective. On that note, too: if you prefer using certain email templates because of ‘how they look’ over what gives you the best ROI, we are most certainly not a right fit for one another. 

Again, this comes from testing. But we have a list of proven email formulas we use that have sold billions of dollars through email. These range from, curiosity emails, story emails, topical emails, emotional stories, big-bro/authority emails, testimonial emails, case-study-story emails, problem-solution/PAS, PWAT, sometimes AIDA - but we prefer PAS or PWAT much more than AIDA. 

For a lot of our brands we like to use a 50/50 approach between DR & branded emails. Some brands we work with blast products to their list twice/day, while others only sell 25% of the time. Additionally, for those who are more sales reluctant and don’t want 50% DR type of emails, we use DR in much more subtle ways. There's nothing wrong with selling something in every email — especially if you're using stories, testimonials, and giving educational content. We see very good results, however, with doing a 50/50 approach and is usually what we prescribe the most. This usually translates to a mix between selling & providing valuable content.  

We knew someone would be wondering this one. First - if you’re seriously asking that, this might not be the right thing for you, yet. But… to answer your question: Yes, 96% of consumers check their email every day [Source: DMA Consumer Tracker 2021]. 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences [Source: Harris Interactive]. Further, more than 60% of customers (those 25 or older in particular) would prefer to be contacted by brands via email [Source: Adobe "Email Use 2017 – US Report"]. 

You wouldn’t be reading this if we couldn’t. We have a special “30/60/90” formula we implement for all of our clients to get them OUT of the spam folder or promo’s tab, and into the primary folder, this way you can start generating more opens, clicks, and sales.

Customer acquisition is expensive. In fact, on average it costs 7x more to acquire a new customer than to retain a current customer. Marketing to existing customers is much cheaper. In fact, an Harvard Business School study showed that if you retain 5% more customers through email, you’ll see 95% more profitability. The reason being, once you’ve spent the money to acquire a customer, it’s close to free to sell them again through email (minus your SaaS and distribution costs). 

Yes. We help with the entire funnel. Email Acquisition is the first pillar in the H&C Media Triple A method™. There are multiple methods we use with our clients, both paid and free. It all depends on where you are currently, where you want to go in terms of list growth, and how fast you want to get there.