FREE Virtual Live Event | June 2nd at 2pm GMT

2:00pm UK time

Tuesday 2nd, June, 2026

9:00am New York | 9:00pm Perth

with

Amanda C. Watts
Business Advisor Academy

How To Niche Your Accounting Firm In 2026

I haven’t run this workshop in nearly two years.

It was one of the most popular things I’ve ever done, and I’m bringing it back because the conversation around niching has changed.

In 2026, with AI reshaping how clients find and evaluate their accountant, the generalist practice is more exposed than ever. But you don’t have to go all in on one industry and turn away everyone else.

There’s a smarter way.

In this live workshop, I’ll show you how to:

  • Become the obvious choice in your market without limiting your practice

  • Use the Hunting Niche™ approach to niche your marketing while keeping your practice exactly as it is

  • Understand why prospects pick the specialist every single time (and how to trigger that instinct)

  • Charge 3x higher fees for the same kind of work

  • Cut your sales cycle in half

  • Build a tribe of clients who see themselves in your marketing and come to you \

  • Stop competing on price forever

  • Lay the foundation for productising and scaling your practice

About Your Host

AMANDA C. WATTS

Amanda C. Watts is the strategist behind the world’s most profitable business advisors.


As founder of the Business Advisor Academy, Amanda helps accountants, bookkeepers, CFOs, and consultants productise their expertise, attract premium clients, and build advisory businesses that scale - without burning out.


Since 2009, she’s supported over 3,000 practices in 23 countries, including some of the fastest-growing, award-winning firms in the industry.


Her work is built on real-world strategy, not theory - using frameworks that shift professionals from deliverables to high-trust decisions, and from reactive services to proactive value.


Amanda’s mission?
To build a global movement of advisors who are paid properly, positioned powerfully, and recognised as essential partners in their clients’ success.

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