If you're using AI tools like ChatGPT to write your content, plan your ads, or map out your marketing… But you’re still hearing crickets? Or watching your conversions flatline?
Here’s what’s missing: You don’t need more content. You need the right content — built on deep customer insight.
And that starts with one simple (but powerful) step: Getting crystal-clear on WHO you’re actually selling to.





Uncover what your ideal customer really wants — beyond just demographics.
Use language that clicks (and converts) — straight from your customers’ mouths.
Brief ChatGPT and other AI tools in a way that gets you on-brand, high-performing content.
Stop wasting time with broad, vanilla marketing that doesn’t land.
Show up consistently with messaging that builds real trust (and sales!).
Plus much, much more!
– Amanda Legovich, Bell Art Australia

Whether you're creating emails, ads, product descriptions or social content, this worksheet will give you the foundation to create connection-driven marketing that grows your revenue in today’s AI-powered world.
Because the future of marketing? It’s human insight + AI smarts. And this is where it starts.
Catherine Langman brings together her extensive professional experience in digital agencies, working with clients including Coca Cola, Blackmores and RMK Shoes, as well as many other less well known brands, along with her experience as a successful “Productpreneur”.
In 2007, inspired by the birth of her first son, Catherine launched her first business Cushie Tushies, designing and manufacturing her own range of eco-friendly baby products. Catherine grew this brand from the dining room table into an smash hit success, selling through her own eCommerce store, via retailers nationally and distributed in many international locations.
After selling her business in 2014, Catherine has helped many other eCommerce retailers to experience massive growth (double, triple, quadruple and sometimes even more!) in their own businesses.

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