
For Accountants, Bookkeepers & CFO's:
Learning: You’ll be guided through our comprehensive curriculum, which teaches you the key principles, strategies, and methods needed to succeed as an advisor.
Doing the work: You’ll apply what you’ve learned by creating your own advisory offer, practising delivery of advisory sessions, and setting up systems to implement within your business.
Getting reviewed: Every piece of work you complete is reviewed in detail by our expert team, ensuring you receive strategic feedback to refine your offer and build confidence.
Refining your skills: With our feedback, you’ll continue to improve your skills, talk about your services with ease, and deliver real value to your clients.
Getting clients: the curriculum is designed so you build your advisory offering upfront, and then you can move quickly into marketing and sales – enabling you to sign clients and make back your investment early in the programme.




Competition in compliance is increasing but premium advisory is a golden egg waiting to hatch. Software, AI, outsourcing and tech platforms are driving down the perceived value of tax and bookkeeping. To earn more in compliance, you must work more hours, hire more staff, or take on more clients which leads straight into a Monster Business. Advisory flips the model: fewer clients, higher margins, more freedom.
Clients will happily pay more for strategic advice than for compliance work.
Businesses value someone who can help them create a better financial future. Our clients routinely charge £1,500 to £3,000 per month for advisory, compared with the £300/month bookkeeping client or £1,500/year tax client.
You only need 10–20 premium clients to build a highly profitable Freedom Practice™. With a well-structured advisory offer, it’s normal for our members to add £100k to £500k+ per year in recurring revenue, while working just 10–12 hours a week on delivery.
Most business owners desperately want strategic guidance around their numbers and no one is providing it. They need a trusted advisor who helps them grow, optimise cash, improve margins and make better decisions. They will pay a premium for someone who can guide them not just keep their books tidy.
In the UK alone, during the period Jan - March 2025, 90,000 new business started and 85,000 closed. If small businesses had the support they needed we could dramatically reduce the number of businesses that close. The opportunity is here for financial experts like you to step up and change the lives of small business owners as-well your life and the wider economy.
This isn’t a sales call. It’s a 30-minute Zoom session where we’ll walk you through exactly how we help accountants, bookkeepers and CFOs create a profitable advisory offer, attract premium clients, and build a Freedom Practice™.
We’ll also explain how the program works, what’s included, the investment, and we exactly transform your life to one where you get to have the freedom you desire.
Click the button below to apply and see available times
We don’t teach theory. We help you build a real advisory offer that signs real clients. Our 6-month implementation program guides you step-by-step to create your unique advisory system, package it into a premium offer, and start working with high-value clients, many members sign clients before they finish the program.
Every piece of your work is reviewed by experts, you’re never left guessing.
With in-depth feedback from Amanda and the team, plus weekly Q&A strategy calls, peer practice sessions and a thriving community of finance professionals, you get personalised support at every stage. You’re not just learning you’re building.
We help you create a Freedom Practice™; fewer clients, higher margins, more control. You’ll learn a complete advisory delivery system that takes 10-12 hours a week, not endless hours of compliance work. Our frameworks, toolkits and Advisory Hub™ make delivery simple, structured and scalable.
You get direct access to Amanda C. Watts herself, not fobbed off with generic coaches or layers of mentors. Amanda has personally created over 500 bespoke advisory offers and is a world-class consultant for accountants, bookkeepers and CFOs.
'We won a win a £5k per month client using the model we developed, and it really brought home just how massive the concept of our signature system is.
We're now further segmenting our services into offers that leverage the structure to allow us to add value to clients along a journey and help us generate tier 1 services with the ultimate pursuit of high value retainers.
Thank you for the motivation along the way'





Build a unique, productised advisory model based on your expertise and unique Intellectual Property (IP)
Create 3 premium advisory offers that position you as the go-to advisor
Deliver transformational advisory sessions using our frameworks, tools and Advisory Hub™
Attract high-value clients without ads, cold outreach or complicated marketing
Convert leads into premium clients using our Champagne Close™. Our proprietary system that pre-sells clients before a sales call.
Learn by doing: everything you create is reviewed with verbal/written detailed feedback so you progress with confidence. Never being left to 'just get on with it'.
No theory. Everything is built around what works in the real world with real clients. All marketing strategies are current and not based on what we were doing in 2020!
We’ve built complete systems for every part of your Freedom Practice™ so you can stop guessing and start operating with total clarity.
Deliver a structured, transformational advisory service that gets real results for your clients, without feeling like you’ve taken on multiple jobs.
Every system, tool, and framework is designed to help you work fewer hours, deliver higher value, and run a business that operates smoothly and predictably.
A week by week roadmap to enable you to stay on track with the programme, eliminate overwhelm and enjoy the process.
Step-by-step training on the soft skills of delivering advisory/consulting, so that you can get your clients to take action and stay with you for years to come.
Spreadsheets that house all of your thinking and work. These spreadsheets are shared with Amanda C. Watts and the team for feedback and improvement.

You’re no longer chained to deadlines, low fees, and reactive client work
You've stepped out of the Monster Business model
You’ve built a Freedom Practice™ with fewer clients, higher margins, and total control over your time
You now have the confidence, clarity and capability to change a business owner’s life
You’re operating as a leader, someone clients trust to guide their thinking, decisions, and growth
No more last-minute requests, chasing paperwork, or being treated like a vendor. You work with clients who value strategic partnerships.
You’re no longer “doing work.” You’re changing lives.
How to Replace Low-Value Work With £2,000/Month Advisory Clients Using the 3-Step Freedom Practice™ Model
This 20-minute video breaks down the exact process accountants, bookkeepers and CFOs are using to escape low-value compliance work and build a profitable advisory practice that finally pays them what they’re worth.
Watch this short video to understand the model, see real examples, and learn exactly how high-level advisory becomes your new normal.

Amanda gives you practical tips and steps to follow, which I really enjoyed. I like a practical approach. A few of the other marketing things I tried were very conceptual, which just didn't work at all. I wanted something that was practical and that I could put into practice as I went along.
It worked out very well. My marketing is organised and I now have a really
good structure to it.
I thoroughly recommend Amanda to anyone who is running a business or wants to really structure the marketing side of it. So much more streamlined than you could ever do by yourself.

You're paid monthly, not occasionally
You build relationships with clients who value strategy, not tasks
You create predictable recurring income, not seasonal spikes
You simplify your firm instead of scaling chaos
You unlock a level of earning and impact the traditional model will never deliver

I’ve been a follower of Amanda since I started my practice. I used to listen
to her in the mornings on my way to work. Every time I had exams coming up, my husband would say, “You’re not allowed Amanda for two weeks,” and only after my exams could I listen again.
So you can imagine how strong Amanda’s influence has been on me and how much value I get from her. I believe in fate, and it happened that I managed to get the amount needed to work with Amanda.
The support is so involved. The information you gain is immense. It goes so much deeper than anything else available online
Listen on Spotify or Apple Podcasts
Watch step-by-step training





"Since working with Amanda, I’ve doubled the fees of my current clients, added new recurring revenue, and signed advisory packages worth $2,500–$3,300 per month. The support and community are invaluable—if you’re thinking about working with Amanda, do it. You won’t regret it."


"We started with one client and covered the cost of the programme within two months. Our recurring revenue grew massively in just five months. The confidence, mindset shift, and community have been invaluable. It’s been the best investment we’ve made."


“I brought in over £150k in total so far, including a £7k client directly through LinkedIn after implementing what I learned. Amanda holds me accountable, pushes me out of my comfort zone, and tells it like it is. My mindset has completely shifted, and if you want real results and you’re ready to take your business seriously, this is one of the best decisions you’ll make.”


“Since joining the programme, I’ve brought in 3 new clients in a single week. Marketing no longer feels hard. I have a system now and I’m starting to use it. My signature system gives me a really clear way to explain what I do and how I do it. I’ve also rolled out my new brand and started being recognised in my industry.”


“We’ve increased our turnover by 50 percent. Our average fee for those clients has been five times what our previous average fee was. would recommend [Amanda] to anyone who is thinking about getting support"


“Working with Amanda to create our signature system has completely transformed the way I run potential client meetings. It gave me the structure and clarity to develop a sales system I don’t have to overthink. I picked up a new client at £2,000 per month almost straight away.”


"So far in the first month I've added an extra £30k in annual revenue. If you are thinking of working with Amanda, do it. You won't be sorry. I wanted to grow my practice but had no idea where to start. After watching Amanda’s webinars and videos, I knew I wanted to work with her. Now I’ve got clear focus on who I want to target and what to say. I’ve built confidence in running webinars and having an online presence. I picked a niche, positioned myself as an expert, and have a much better understanding of what I’m good at and how to articulate it."


"I’ve brought in $150K and finally enjoy my work again. If you’re on the fence, don’t hesitate. You’ll learn more than you expect and grow a business you’re proud of. I was drowning in compliance work, constantly stressed, and not making enough money. I knew I needed a way out, but didn’t know how. As soon as I met Amanda, I saw a clear path forward that didn’t demand more of my time. Since then, I’ve built a signature system that’s shaped my offer, helped me run webinars, and even launch a course. I’ve had so many breakthroughs. Amanda truly knows her stuff and the support from her and the team paid for itself within a month. I used to think I ran a general bookkeeping business and would take on anyone. Now, I run an efficient advisory practice with a clear niche and a strong sales approach. My confidence has completely shifted. I now know exactly who I work with, how to market to them, and how to convert the right clients."


"I’ve confidently sold a Cash Flow packaged service which increased the fees for that client by x 5. This has helped me see how much value I can offer to clients. The programme has been a great confidence boost overall. I’ve connected with like-minded professionals, increased my marketing content, and gained time back in my personal life too. The London event was a highlight for learning and networking, and unexpectedly led to my 13-year-old making his own breakfast and lunch which has saved me time each day. I love the programme. It’s been an amazing four months so far and I would absolutely recommend it. The community and ongoing access to Amanda’s insight has been a huge part of the journey. I’ve already recommended the programme aswell"


"I started working with Amanda to formalise my marketing strategy and improve the way we bring in new clients. We were already growing at a decent pace, but I wanted that growth to be more consistent and strategic Working with Amanda has given us a real edge. I've learned a lot, it's been well worth the investment, and the sessions are always valuable. Highly recommend."


"I came across Amanda and her approach instantly stood out. She wasn’t pushy or overhyping anything. She was credible, confident, and clear, and that reassured me. The support, the structure, and the direction offered is spot on. You still have to do the work, but it’s all laid out. If you’re on the fence, don’t hesitate. This will change how you see things and how you run your business"


"Since working with Amanda, we’ve built out our Framework and Content Twisters, onboarded new advisory clients, and started handing over more of the delivery to the team so I can focus on the work I enjoy most. I’ve already recommended Amanda and the programme to others. Massive thanks to everyone involved."


How to Replace Low-Value Work With £2,000/Month Advisory Clients Using the 3-Step Freedom Practice™ Model
This 20-minute video breaks down the exact process accountants, bookkeepers and CFOs are using to escape low-value compliance work and build a profitable advisory practice that finally pays them what they’re worth.
Watch this short video to understand the model, see real examples, and learn exactly how high-level advisory becomes your new normal.

"Over the past few months, I’ve been learning consistently and the group has been incredibly supportive. Being around others working toward the same goals has helped massively. The real difference came when I actually started following the steps properly and implementing what was being taught. I knew I needed help with sales and marketing. I was improving slowly on my own but not enough. When I came across Amanda’s work, I knew it was what I needed. I used my bounce back loan to invest in myself and the business, and I’m so glad I did. Now I’m charging the fees I want for advisory and outsourcing the compliance work I don’t enjoy. There’s no more cold calling. I build relationships online, qualify leads properly, and only move forward when there’s a genuine fit. It’s all about permission, positioning, and solving real problems. The confidence I’ve gained is huge, not just in strategy or pricing, but in how I show up. The community makes a massive difference. You can ask anything, and you’re never made to feel silly. We’re all trying to do our best for our clients, and working this way has helped me get much further than I would have alone."


"I’d absolutely recommend working with Amanda and the team. Working with Amanda and creating my signature system has given me the clarity and structure I needed to focus more on the advisory work I really enjoy. I’ve started passing other work to colleagues so I can spend more time on that side of the business. I've also been able to take time off with my family for half term which is something I haven’t managed in a long time. Switching to a new system in January has also saved us money and should free up time too. Best of all, I wasn’t buried in tax returns this January. I actually had the space to work on the business."

“I started working with Amanda after being in her free group. I’d always relied on referrals but reached the point where I wanted to grow and take things further. I needed something that would support that next step. What I’ve found is a brilliant mix of training, marketing, networking, and support. There’s a really strong community and everything feels focused on helping you move forward. Even in a short time, I’ve found it really useful and I’m excited to keep going”

“My average fee has gone from £60 to £80 per month to around £300, with new clients coming in at over £1,400 a month. I knew sales and marketing were skills I was missing. I’d been getting clients through referrals but they weren’t always the right fit. I wanted to learn how to attract the kind of clients I actually wanted to work with. What really helped me was the mindset shift. The training was great but the support and accountability made all the difference. I was nervous, lacked confidence, and hated the idea of sending messages to strangers. But with Amanda’s help I pushed through it. Now I send messages daily without thinking twice and speak confidently about what we do. Since then I’ve taken on over 100 clients. The business looks completely different. We’re focused on a niche, delivering more valuable services, and building a strong reputation. Biggest lessons: mindset is everything, visibility builds trust and credibility, and you have to find your own style. For anyone wondering if it’s worth it, I questioned if this stuff was even real at the start. But it works. It’s not just about fees. It’s changed how clients treat me, how confident I feel, and the opportunities coming my way.”


“We started working with Amanda because we wanted to streamline how we attract new business and build confidence in our approach. Even though we were already busy, the structure helped us focus on our goals, improve follow- up, and make better use of technology. It’s already shifted how we do things, and we’re expecting even more improvements as we continue. Highly recommend working with Amanda if you want to run your business more efficiently and grow with less stress."


“Since working with Amanda, I’ve gained real clarity on how I deliver my services, especially through developing delivery snapshots. Wins so far include growing my LinkedIn presence, bringing a new accountant onto the team, progressing with my advisory offer, and carving out more time with my family. One of the most valuable parts has been getting years of ideas out of my head and finally turning them into something clear and actionable. I’m really enjoying the process and would 100% recommend it”


"If you are thinking about working with Amanda, just do it. It is a winning formula and you definitely will not regret your decision. The delivery is fantastic, the resources are amazing, and the group itself is so much more than just marketing conversations. It is an entire network of ambitious accountants. That has been an amazing resource, not just for marketing but for technical advice too. As someone working on my own, it is great to have this network of people I can reach out to for help."


"If you're struggling to launch or grow your advisory practice, Amanda is the person you need. Her direct, focused, and generous approach has massively accelerated my learning and progress. She cuts through confusion, clears the mental fog, and her content and methods just work. Her success rate speaks for itself. I'm genuinely grateful to be learning from her."


"Amanda has really helped me roll out a roadmap so I know what I need to do and how to plan to grow my business. I only started working with her about a month ago, and I like that you can take things at your own pace. The support group is great. You can join the Q&A sessions and ask questions, and Amanda and her team are always there to help. This has helped build my confidence and made me rethink how I build relationships with clients and prospects. I’m really enjoying the process. The more I do, the more I get out of it"


"What really stood out working with Amanda was the one-to-one support. Being able to bring small questions and get direct answers gave me the confidence and clarity I needed. Hearing from others further along in the programme was also reassuring. People are sticking with it and seeing results. The in-person intensive helped me refocus and gave me a fresh approach for the next decade, both personally and for my business. It helped me consolidate everything I had been working on and bring together all the different elements into one clear plan for delivery and engaging with clients. The programme is structured with clear steps and an end goal. You have to put the effort in, but if you do, you will get the results."


"I'd just launched and had one client and needed a clear structure and process for generating new business. I didn’t want fluff. I wanted something straightforward I could follow. Working with Amanda gave me exactly that. The level of detail in the training is excellent, and the structure gave me the confidence to stop winging it and actually stick to a process. The weekly calls were really valuable too, not just for getting help with specific challenges but for learning from others who were going through the same thing. The results speak for themselves. I’ve brought in at least ten times what I invested, and it’s given me confidence in how I approach sales and growth now. If you’re thinking about doing it, know this: you’ll get out what you put in. You need to show up, do the work, and stay consistent. If you do, it works"


"Since working with Amanda, I’ve created a program I truly believe in and can confidently use with clients. That alone has been a huge milestone. My confidence has grown throughout the process. I feel more assured in raising my prices because I know the value we’re delivering is solid. I'd absolutely recommend working with Amanda and the team. They’ve been brilliant, and I’m really grateful for all the support."



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